Pastel Colour

As we exit 2020 we are looking for our clothing to continue to provide comfort and be smoothing for our mental health and pastel is the perfect hue to provide that considering how much colour can affect our mood and well being. Pastel colour was predicted to be popular back in September 2020 and they were right, click on any retailer right now and you will see a wave of pastel garments.

Pastels fit with our current need for softer fabrics and silhouettes as they are seen as a soft colour, they feel light and freeing which after a year of being locked in is a feeling many people are looking for.

Trend forecasting companies like Heuritech predict that in Europe we will continue to see an increase in the use of pastel pink (around 2%) and light blue (around 6%) in the coming seasons amongst all consumers groups. Yet in the US we may see a slight decline in both colours as we exit Spring/Summer.

on the catwalk

Designers have used the trend of pastel colours in playful and experimental ways using it across every type of garment imaginable from skirts to boilersuits really playing with layering to mix colours and create designs that inspire happiness and free spirit.

On Instagram

Pastel co cords have been huge on social media, they work well together but also provide consumers who don’t typically wear colour too much an option to style it with something else. Influencers have also made the trend much easier to wear by wearing hues of the same colour instead of mixing like we have seen on the catwalk.