INTO THE METAVERSE
A written report into the expansion of the Metaverse and the impact this new market is having on luxury streetwear brands and their future consumers.
TREND FORECASTING
A 2000 word “location of practice” statement on what the trend forecasting industry is, its current developments and future possibilities. I also address how I look to build a career within the field.
The Cheongsam
An essay on the cultural appropriation/appreciation of the Cheongsam and what it says about attitudes towards eastern cultures in the west.
Burberry
A quick look at Burberrys digital communication and storytelling strategies. Looking at their rebranding and recent actions in light of the pandemic.